Imagine you’re looking to buy an accessory for your phone from your favorite online retail store. You’re in the product details page and looking at the price. How good would it be if you can know at the click of a button if it’s available cheaper elsewhere? Especially good if you’re a typically price-conscious Indian shopper. Makkhichoose Named after a Hindi phrase that roughly translates to 'penny pincher', Makkhichoose is a Chrome and Firefox extension that adds a button to product pages of shopping websites. Makkhichoose Named after a Hindi phrase that roughly translates to 'penny pincher', Makkhichoose is a Chrome and Firefox extension that adds a button to product pages of shopping websites. Download the MakkhiChoose Compare Prices 1.25 at Aptoide now! Virus and Malware free No extra costs. That’s what MakkhiChoose does. Its primary goal is to save money for the users while shopping, booking flights and ordering food or groceries. Originally MakkhiChoose was a browser add-on for Chrome and Firefox. Its founder Sai Gaddam approached me to bring it into Android, the prevalent mobile OS in India. MakkhiChoose works in two ways: • Inside other supported ecommerce apps: Tapping the MakkhiChoose icon on a product screen would show a quick comparison of product price and shipping charges from other stores. • As a standalone shopping app that lists products from all supported online retail stores. MakkhiChoose also shows the price trend of products over a period of 3 months and allows the user to get notified once the price drops below a certain point set by the user. Another feature is displaying deals and offers from all the stores. Next I had to find the least intrusive way to activate MakkhiChoose. A gesture would the best way but since it’s out of sight it easily gets out of the mind too; So, I had to make it visible. After trying out few options we settled with a partially visible fly perched on the top right edge of the screen. The tilted fly would straighten once the MakkhiChoose drawer is fully visible. I made a small portion of the original app visible beneath the drawer indicate the user that she’s still inside the original app she was using. This page could have been a lot simpler by just showing the store’s name and the price alone. But it’s not that simple because of real-world constraints. MakkhiChoose’s algorithm does a good job at finding matching poducts but it cannot be perfect because of the absence of standardized product IDs across the stores. So, I had to display the product photos from each store so that the users can find and ignore the mismatched items at a glance. How much a user saves or loses is what the users are most interested in, so I made it prominent. Also, I arranged the information similar to a table for quicker comparison of prices. One of the concerns we had was whether the designer would understand how different users might want to explore and use our app. While we had internalized this over the many months we spent poring over consumer data, we weren’s sure if the designer would recognize and appreciate the differences. Getting the user flow and activity flow was as important as getting the aesthetic right. Rakesh’s work is obviously lovely to look. But what really impressed us is how he did an excellent job of taking our brief, diving in further with his own research, and capturing what we had in mind.
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